You may be thinking that you do not need a newsletter as a boudoir photographer. Trust me, I have been there thinking that it just doesn't wasn't for my business! But, I eventually decided to bite the bullet and create a newsletter and it has been a serious game changer for the studio. It's the perfect way to keep clients and potential clients up to speed on the studio and all the things that are going on. One thing I always recommend is to instead of constantly trying to sell to them, find ways to make your newsletter interesting and captivating to read. You want it to be jam packed full of free information that will benefit your readers.
Having a newsletter is the perfect opportunity for your readers to get to know you more! They get to know your personality and the why behind your business, it's the perfect opportunity to build trust with potential clients.
Have anything exciting going on at the studio? This is the perfect place to put those updates for everyone to see them. If you are launching anything new or have anything in the works, be sure to let your clients in on the news! It allows them to stay up to date and interested in doing a session. Remember not to keep the studio as the main focus in your newsletter tho, you want it to be interesting not overselling.
Adding in images from past and present client sessions will help future interested clients see themselves in those images. It may entice them to book that session they have been eyeing or even spark their creativity for a few different style shots.
Lingerie & Accessory ideas
Planning a boudoir session can be overwhelming when it is your first shoot. Finding the perfect lingerie pieces can be hard when you are not quite sure what you are looking for. I always like to fill my newsletter with a few tips and tricks when it cones to lingerie. It will help them having a starting point of where to look and allow them to see just how knowledgable and helpful you are.
These are just a few simple tips to help you start creating your monthly newsletter. Don't be afraid to think outside of the box. If you find that you are getting asked a lot of the same questions over and over again, maybe it's time to incorporate that into your newsletter too. From recipe ideas, to boudoir session ideas, there is so much great content your audience will love!