When your schedule is booked up with clients, it can be hard to keep up with marketing your studio! When you are pressed for time, you may have trouble coming up fun and creative ideas too. We've all been there when starting a business. Things get hectic and tackling it all can be difficult. But, keeping your schedule booked up keeps your business running so it's important to make time to work on your business and work on your marketing. Here are 5 easy ways to market your boudoir business.
Social media is one of the best ways to market your business nowadays! There are many different social media platforms that you can pick from so it is important to pick out the platforms that your target audience is hanging out on. You may be thinking that you don't have time to be hanging out on social media every day, I totally agree! There are so many different tools out there now that allow you to schedule out your posts ahead of time. Carve out some time in your schedule that you can create all of your posts for the week or if you are feeling ambitious, try scheduling them out for a month. Social media is a great way to reach your target audience that you normally wouldn't. If you have trouble creating posts, think about things that your clients would be interested in. You want to show them that you are knowledgable in your field and connect with them on a personal level.
Networking with other businesses may seen like a waste of time but it can be incredibly rewarding! If you shoot a lot of brides, they may be asking their wedding planner for recommendations when it comes to do a boudoir session for their future husband. Reaching out to other wedding vendors such as wedding planners and lingerie stores can be incredibly beneficial to your business. You can both help each other out and even work together on a project down the road. It never hurts to network with other creatives in your field.
Referrals are a great way to get clients. The biggest compliment that you can get is someone recommending you to a family member or friend. Think about creating a referral program for your business to encourage your current clients to refer you to their friends. It can be something as simple as a discount on a product or you can even send them a little gift.
Getting featured or published in local magazines or websites is a great way to get your business out there! Take some time to research different magazines that will compliment your business and vice versa. You want to make sure you picking places that make sense for your brand. Some publications will require you to submit specific types of images so be sure to check out the requirements! If you get featured somewhere, be sure to add that to your website so that potential clients can see you have been published before. It is a great incentive for them to pick you as their photographer.
Blogging is a great tool for all businesses! It helps you show off how knowledgeable you are and display your portfolio in a more personal way. It's also a great way to get creative. Stick a blogging schedule that works for you and be sure to keep with it. Blogging is a great way to increase your SEO and help you get found when clients are searching on Google. Be sure to utilize social media and share your blog posts on there too! After you have networked with other wedding professionals, you can even guest blog on each others blogs to help increase your reach.
These are just 5 easy ways to market your business. Comment below what your favorite way is to market your boudoir business!