Easy Mistakes To Make in Business
Starting a business is no easy task. There are so many things I have learned a long the way that I wish someone would have told me ahead of time. If you are just starting out, just know that it is completely normal to have that feeling that you may not know what you are doing. If you make a mistake, it’s okay! It’s honestly easy to make a mistake in business but mistakes are one of the best teachers. Here are 3 easy mistakes that you will most likely make in the first few years of running your business!
Not Defining A Target Audience
One easy mistake a lot of new photographers make is believing that they are the photographer for everyone. As nice as that sounds, it’s not completely realistic. You can’t be a jack of all trades all the time. In business, it’s more important to niche down. It will help you establish your brand better and will help you with your marketing further down the road. It’s important to really think about who you are as a business owner and the types of clients that you want to work with. Are you a high end photographer or more of a budget friendly photographer? Keep this in mind when you decide on the services you want to offer. If you are trying to do boudoir photography and weddings and products, you may be spreading yourself too thin and you will be burnt out in no time. It can be confusing to market yourself doing different kinds of photography. Ultimately, each kind of service will be targeted to a different audience as well. Decide what route you want to go and try your hardest to stick to that route as you establish yourself.
Comparing Yourself To Competition
This is one of the easiest traps to fall into when you are starting out. Looking at more experienced photographers is great when you are looking for mentors or inspiration, but remember they have been in the business for a bit longer. You never want to base your decisions off of what another photographer is doing. When it comes to your services, your prices and your brand, think about what you want to be known for and what the value of your work is. You will find your right audience in no time, just be yourself and make your brand decisions for you, not for anyone else.
Not Starting Until It’s Perfect
This is something that I think everyone is guilty of at one point or another. We always want to wait to launch something until it is absolutely perfect. But, to be honest, nothing will ever be perfect. We will always find something we want to change or something we want to edit. Launching before you are really ready ensures that you are doing the thing you set out to do. You are not looking for excuses or reasons not to push forward, you just learn as you go! Don’t let the fear of starting make you not go forward with whatever it is you want to do!
These are just a few easy mistakes that we’ve all made when starting your business. Remember, making mistakes here and there are okay! Just learn from it and move on. It’s how you know what not to do in the future.