Tips For Writing Social Media Captions

If you are struggling with what to write on your social media posts, just know that you are not alone! There is so much pressure nowadays to have the perfect feed, but remember - you don’t have to have the perfect caption before you post. I’ve spent countless hours staring at the screen rewriting captions over and over again. I finally decided that I was going to go with my gut and write what I felt was right and what I wanted my audience to know. It’s important that you keep your audience and your following in mind before posting. If you are struggling with what to write, here are a few simple tips to help get you started. 

Find Your Vibe

Think about what you want your feeds to look like. It will depend on your brand as well as your shooting and editing style. Decide on if you want to share more risqué photos or more soft and romantic photos. It’s important to have a general plan to start off with so you can see what your followers are loving and what they are not. The more you post, you will be able to see what works for your brand. 

Get Personal


Everyone has their own style but I recommend getting personal on your posts from time to time. It’s a great way to break up your feed if you don’t have anything to post from clients. Remember, personal can be behind the scenes of your business, editing, coffee dates, etc. It doesn’t have to be you in your home. You can still keep it professional but show more personal details of your business. It will help clients and potential clients feel like they know you! 

Don’t Overthink It

If you overthink your posts, you will spend too much time rewriting your captions over and over again. Your talents lie behind the camera and you want to be able to spend as much time with your clients, booking sessions and editing as possible. Don’t get me wrong, social media is so important! If you are stressing out too much about what to say, take a step back and just think about what you want to share with your clients. Try your best to not overthink it! 


Switch it up! Try not to post the same thing over and over again. Switching up the images will allow you to write a completely different caption from the day before. Trying to write similar captions over and over might give you writers block. Don’t be afraid to get creative! 

Edit, edit, edit! 

One tip I always recommend is to write all your captions out and take some time before editing them. When you are staring at them for so long, sometimes you can miss any mistakes you may have made. Poor grammar and punctuation can look bad on your business so it’s important to just take that simple step to edit your captions. 

There is so much pressure nowadays on having the perfect feed and a huge following. Try your best not to get caught up in comparing yourself to others. Think about who you are as a brand as a photographer. Think about the different conversations that you have with your clients. Your social media accounts are a place to connect and be social with your clients and potential clients. Ask questions, share new things that are happening and don’t be afraid to show your face every once in awhile!